Media Releases
Tuesday July 17, 2018
The Comrades Marathon App has been Launched!!!

New Balance Made For Comrades

The Comrades Marathon Association has heaped praise on its technical and apparel sponsor, New Balance after the leading global athletic products company walked off with a string of coveted awards on Thursday night (18 May 2017).

Now in its seventh year, the Discovery Sport Industry Awards recognises the outstanding work that is produced on a daily basis by South Africa’s sporting industry at a glittering awards gala held in Johannesburg.

The annual celebration rewarded the winning events and organisations in the categories of Participation Event of the Year; Best New Sponsorship, Best African Sponsorship, Best Use of PR, Sport Industry Personality of the Year, Creative Activation of the Year, Cutting Edge Sport, Best Use of Social Media, Best Sponsorship of a Team or Individual, Brand of the Year, Commercial of the Year, Development Programme of the Year, Best Sponsorship of an Event or Competition, Best Live Experience, Digital Platform of the Year, Pan-African Campaign of the Year, Agency of the Year, Leadership in Sport Business, Campaign of the Year and Sportsperson’s Lifetime Contribution Award to Community and Development.

New Balance claimed five of the category awards for Best New Sponsorship, Best Use of PR, Brand of the Year, Best Sponsorship of an Event or Competition and Campaign of the Year.

CMA General Manager, Chris Fisher says, ‘We congratulate New Balance – which has been the technical and apparel sponsor of the Comrades Marathon for four years now – on their achievement.’

CMA Chairperson, Sifiso Nzuza says, “We wholeheartedly congratulate New Balance on their epic achievements. They have been a valuable sponsor of the Comrades Marathon and their partnership with the CMA goes hand in hand with the consistent success of The Ultimate Human Race. We are deeply appreciative of our association with this leading sports brand.”